Many entrepreneurs rush in and launch their business without the proper advice and without thinking it through. To begin, seek the advice of a professional, attorney and accountant, and ask yourself a few questions:
- Who will you sell to? Who is your market share? The more narrowly you are able to define your target market, the better. Whether it’s teenagers, elderly, midsized businesses, hotels, narrowing the scope helps you focus to their specific needs. You will need to do some market research to discover the most profitable target market for your services or products.
- Who is your competition? Have your friends close, and your competition even closer. When you conduct the market research, it will reveal your competition. Who are they, what are they offering, and what you can do better. What are their key advantages and selling points, what can you offer that is better or different to meet the customers’ needs?
- Where will you be located? Many businesses today are virtual; they have a telephone, fax, scanner and that is it. But location, depending on the business, may affect your startup costs drastically if it has to be a brick and mortar business. Do you need to rent a commercial business location or could you get by in a small space or working from a home office?
- How much will it costs to get started? How much capital do you need to start this business? Be sure to include incorporation costs, costs of location costs of inventory, equipment, taxes and employees. A good rule of thumb is to have enough to finance your business for 6 to 18 months.
- Who will do the work? Do you need to hire staff? If so, that adds to the expenses. How much of the work can be done by you and your loved ones? Many times clients start as a one man show. As demand for your products or services increases, so would you need to evaluate manpower. Take a look at the situation on a day-to-day basis.
Taking all these things into consideration can help you start your business or your second business. Always do your homework, but do not delay in taking the plunge; if you do not risk you will not reap the rewards!
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Spiegel & Utrera, P.A. is a corporate law firm with its main offices located in Miami, Florida with offices throughout the United States. As a law firm, we do more than just help you form your business entity. We stand ready to help with the maintenance of your legal business entity! We will assist you with Incorporation Service, Trademarks, Copyrights, Estate Planning, Legal Counsel, Wills, Trusts, Agreements & Leases, Corporate & Company Changes.