TARGET LOCAL CUSTOMERS WITH A FICTITIOUS NAME OR DBA
A fictitious name (assumed name, alternate name, trade name or DBA name) is a business name that is different from your personal name. It is also different than the names of your partners or registered name of your LLC or corporation.
The name of your business should convey the product or service you are providing. It may also provide business location description. For example, compare the following two businesses with the fictitious names: “John Smith’s Services” and “Pete’s Miami Audi Car Repair Service”. Consumers living in Miami that need their Audi model repaired will most likely call Pete’s place of business. If a business owner has several places of operation, the business owner may consider registering several Fictitious Name or DBA with the location included in each of the separate names.
PLAN A STRATEGY
Plan an effective marketing strategy for your business with the use of one or many Fictitious Name or DBA.
Start by registering a fictitious name that emphasizes the service or products you offer and include specific areas to target. Once you have your fictitious name registered, you can use your localized fictitious name in your ad copy. Use your fictitious name on print ads, billboards, bus stop benches, etc. In addition, you will be able to use your fictitious name in your seo marketing strategy as well. Drive fee search engine traffic to your site with the use of your fictitious name!
If you are a member of Spiegel & Utrera, P.A.’s General Counsel Club and have business related questions, call (800) 734-9900 or clubassist@amerilawyer.com for assistance. Remember, as a member of the General Counsel Club, you receive unlimited legal, business, credit and tax advice all year long.
Spiegel & Utrera, P.A. is a corporate law firm with its main offices located in Miami, Florida with offices throughout the United States. As a law firm, we do more than just help you form your business entity. We stand ready to help with the maintenance of your legal business entity! We will assist you with Incorporation Service, Trademarks, Copyrights, Estate Planning, Legal Counsel, Wills,Trusts, Agreements & Leases, Corporate & Company